About – What’s Next
Creating Memories
What’s Next Productions focuses on documentary photography, cinematic filmmaking, and visual storytelling for weddings, portraits, events, and brands — capturing moments with authenticity and purpose.
What’s Next is a creative project founded in 2018 by Adrian Munoz. From its inception, the goal has been to produce visual stories that capture life as it unfolds — moments worth remembering, milestones worth celebrating, and stories worth telling.
Between 2018 and 2022, the project evolved while moving back and forth between Greensboro and Charlotte, North Carolina. In 2022, What’s Next fully settled in Charlotte, combining years of experience and creative growth to produce work with emotional depth and cinematic quality.
One of the defining features of What’s Next is its team: every member shares a deep connection to American culture while also bringing influences and perspectives from their own unique cultural backgrounds. This combination of shared experiences and diverse viewpoints shapes the work we produce, giving it both authenticity and a distinctive creative voice.
Our Story
How What’s Next Began
What We Specialize In
Turning Moments into Memories
Weddings & Engagements
Capturing love stories with cinematic storytelling and emotional depth. Engagement sessions are offered as standalone experiences or as part of wedding collections.
Brands & Businesses
Visual storytelling and creative direction that elevates brands and communicates identity in a meaningful, memorable way.
Every project is produced to match the client’s vision while maintaining the distinctive documentary style that defines What’s Next.
Portraits
Solo, couples, or personal branding sessions that highlight individuality, personality, and authentic expression.
Events
Music performances, conferences, and cultural events documented with energy, emotion, and storytelling focus.
Our Approach
Life is a Story. We Capture What’s Next.
The name reflects our philosophy: life is always moving forward, creating new moments, new chapters, and new stories. What’s Next exists to produce and preserve these chapters — the ones that matter most and the ones worth remembering.
Our approach is to observe, guide when needed, and capture moments naturally as they unfold. Every project is an opportunity to tell stories that are emotional, truthful, and timeless.
Whether it’s a wedding, portrait session, event, or brand campaign, we ensure that each story is produced with care, creativity, and cinematic quality.
